Scaling and the Media - Part 2
TheFunded.com | (2)
TheFunded.com is now capturing a significant amount of media attention, and it is becoming more and more time consuming, as anyone might imagine. See my previous post on this matter. Below is some of the recent media attention:
BusinessWeek - Article 1, Article 2, Blog 1, Blog 2
San Jose Mercury News
BBC World
MSNBC
Fox News
So, how am I managing it? To be fair, it is going "OK." Here is my analysis:
Time Demands: It is taking half a "normal" work week, about 30 hours per week, to mange the media opportunities alone. Time requirements come in different forms: interviews, follow-up questions, introductions, photo shoots, ...